One of Pune’s top business management schools, the International School of Business & Media (ISB&M), successfully hosted Crescendo’25, a celebration of its 25th Silver Jubilee. Established in 2000 under the creative leadership of Dr. Pramod Kumar, ISB&M had built a reputation for excellence by producing individuals who thrived in the international business environment. This historic occasion honored ISB&M’s 25-year history of promoting leadership, innovation and creativity. Management is not confined to classrooms; it thrives in action. While theoretical knowledge forms the base, true mastery comes from real-world practice. The essence of management lies in execution. It’s about turning strategies into results, bridging the gap between ideas and outcomes. Effective managers transform vision into reality, proving that success lies in doing, not just planning.
Crescendo, the flagship cultural festival of the International School of Business and Media brings together over 200 colleges from all over nationwide, engaging them in dynamic inter-collegiate competitions. The event’s first two days are filled with high-energy contests, where participants compete for glory, under the scrutiny of renowned artists and industry experts who serve as judges. Crescendo’s legacy continues to grow, setting new standards for cultural festivals year after year.
With the theme “Silver Spirits, Rock the Night,” Crescendo’25 was a three-day cultural extravaganza that showcased from 75+ leading universities including the Indian Institute of Information Technology Pune, Symbiosis Institute of Media & Communication, IBS, MIT WPU, Christ university, NICMAR, Alard University, IISER, IIFT, MIT, LEXICON, IMED, PDEA, Sinhgad Institute, BMCC, NIBM and many more. In a variety of contests and performances, participants displayed their inventiveness from January 16th-18th, 2025 under the scrutiny of distinguished industry professionals who shared their unmatched knowledge and experience and more than 1000+ participants nationwide.
The Artist Night, which took place at the ISB&M campus drew over 5500+ crowd at Pune, on January 18, 2025 . The Silver jubilee star event witnessed the melodious star performers, Mr. Stebin Ben and the charismatic Ms. Aastha Gill leaving the audience with lifelong memories.
In previous years, many Bollywood artists, including Akshay Kumar, Lucky Ali, Vishal-Shekhar, Strings, Atif Aslam, Mohit Chauhan, Salim-Sulaiman, Neha Kakkar, Sanam Puri, Zakir Khan and Anand Bhaskar Collective, had graced Crescendo with their spectacular live performances. Crescendo 2023 had also been a unique experience for students, combining the best of music, culture and education.
The president, ISB&M group of institutes Dr. Pramod Kumar quoted on the memorable event that”A mind full of ideas is a treasure, but without execution, it remains untapped potential. Success lies in turning dreams into actions, like if a person wants to learn swimming he/she have to go inside the swimming pool to learn because end result is doing”